Shaquille O’Neal, or Shaq as most of us know him, isn’t just a basketball legend—he’s also a savvy businessman. Over the years, he’s built an impressive portfolio of franchises and business ventures. Among them, his involvement with Papa John’s has raised a lot of questions, especially about whether he owns the company outright. Let’s break it all down.
Key Takeaways
- Shaq owns nine Papa John’s franchises, all located in the Atlanta area.
- He joined Papa John’s board of directors in 2019 during a time of company rebranding.
- Shaq played a key role in boosting the brand’s image, including launching the Shaq-a-Roni pizza.
- While Shaq doesn’t own Papa John’s as a whole, he remains a significant investor and ambassador.
- His other business ventures include Krispy Kreme, Big Chicken, and Auntie Anne’s pretzels.
Shaq’s Role in Papa John’s
How Shaq Became Involved with Papa John’s
In 2019, Shaquille O’Neal joined Papa John’s as both a board member and an investor, acquiring ownership of nine franchises in Atlanta. This move came during a critical time for the pizza chain, as it was working to rebuild its reputation after public controversies involving its founder. Shaq’s involvement wasn’t just a financial decision—it was a strategic partnership meant to breathe new life into the brand. His charisma and widespread appeal made him a natural fit to help Papa John’s reconnect with customers.
The Impact of Shaq on Papa John’s Brand Image
Shaq’s presence on the board and in marketing campaigns helped Papa John’s take on a more inclusive and approachable image. The company leaned heavily on his larger-than-life persona to reframe its public perception. Customers began associating the brand with Shaq’s positive energy and community-focused initiatives. During his tenure, Papa John’s was even recognized as a top employer for diversity, showing that his influence extended beyond just sales.
Shaq-a-Roni Pizza: A Signature Collaboration
One of the standout moments of Shaq’s partnership with Papa John’s was the introduction of the Shaq-a-Roni pizza. This extra-large pizza, loaded with cheese and pepperoni, wasn’t just a fun menu item—it had a purpose. For every Shaq-a-Roni sold, $1 was donated to The Papa John’s Foundation for Building Community. In just two months, this initiative raised $3 million for charity, blending Shaq’s love for pizza with his commitment to giving back. Though it was a limited-time offering, the Shaq-a-Roni left a lasting impression on the brand’s menu and customer base.
Shaq’s involvement with Papa John’s wasn’t just about business—it was about creating a connection between the brand and its customers, one slice at a time.
Shaq’s Business Ventures Beyond Papa John’s
Big Chicken: A Fast-Casual Success
Big Chicken is one of Shaquille O’Neal’s most exciting ventures in the food industry. Co-founded in 2018, the fast-casual chain specializes in bold, Louisiana-style fried chicken sandwiches. The menu reflects Shaq’s personality—big, bold, and full of flavor. With 18 locations across the U.S., the brand is growing rapidly, thanks to Shaq’s hands-on involvement in marketing and expansion. His commitment to making Big Chicken a household name is evident in the chain’s innovative drive-thru concepts and breakfast offerings.
Krispy Kreme: A Sweet Investment
Shaq’s love for Krispy Kreme doughnuts is no secret. He owns a franchise in Atlanta, Georgia, and even after the location was destroyed by fire in 2021, he remained dedicated to rebuilding it. This shows his unwavering belief in the brand and its potential. Krispy Kreme aligns perfectly with Shaq’s strategy of investing in companies he’s passionate about, and his involvement has only strengthened the brand’s appeal.
Auntie Anne’s: Expanding into Quick-Service Snacks
In addition to his other ventures, Shaq owns 17 Auntie Anne’s pretzel franchises. These are located in high-traffic areas like malls and airports, making them a strategic part of his portfolio. Auntie Anne’s focus on freshly baked snacks fits well with Shaq’s broader food franchise investments. By diversifying into quick-service snacks, he’s ensuring his business ventures appeal to a wide range of customers.
Does Shaq Own Papa John’s?
Shaq’s Ownership of Papa John’s Franchises
Shaquille O’Neal, widely recognized for his towering presence on and off the basketball court, owns nine Papa John’s franchises in the Atlanta area. These stores are a key part of his business portfolio and reflect his commitment to investing in brands that resonate with him personally. His ownership is not just a financial move but an effort to create opportunities for minority franchisees, addressing a gap in representation within the franchise industry.
His Role as a Board Member and Brand Ambassador
In 2019, Shaq joined Papa John’s as a board member during a time when the company was working to repair its public image. Beyond boardroom meetings, he also became a brand ambassador, lending his likeness and voice to marketing campaigns. For this, he reportedly earned $8.5 million, solidifying his influence within the company. His dual role has been instrumental in reshaping the brand’s image and fostering customer trust.
The Financial and Cultural Impact of His Involvement
Shaq’s involvement with Papa John’s has had both financial and cultural ripple effects. On the financial side, his endorsement and investments have added credibility and visibility to the brand, attracting a broader customer base. Culturally, his presence has helped the company focus more on diversity and inclusion, earning accolades as a top employer for diversity. This dual impact showcases how Shaq’s business ventures often go beyond dollars and cents, aiming for broader societal influence.
Shaq’s Franchise Portfolio
A Look at Shaq’s Diverse Investments
Shaquille O’Neal’s franchise portfolio is nothing short of impressive. Over the years, he’s invested in a variety of businesses, from fast-food chains to fitness centers. His strategy? Only invest in brands he believes in and uses himself. For example, Shaq owns nine Papa John’s stores in Atlanta and is a proud board member of the company. He also has a Krispy Kreme location in Atlanta and a whopping 17 Auntie Anne’s Pretzels franchises. At one point, he even owned 155 Five Guys locations, which accounted for 10% of the brand’s total franchises before he sold them in 2016. These investments showcase his knack for spotting opportunities in high-demand industries.
Why Franchising Appeals to Shaq
Franchising offers Shaq a way to combine his entrepreneurial spirit with established business models. He’s often said that he invests in businesses that align with his values and lifestyle. For him, it’s not just about profits; it’s about building something meaningful. The franchising model allows him to diversify his portfolio while minimizing risks. Plus, it gives him the chance to stay involved in industries he’s passionate about, like food and fitness. With a net worth exceeding $400 million, Shaq uses franchising as a tool to grow his wealth while staying true to his brand.
The Strategic Sale of Five Guys Locations
In 2016, Shaq made the calculated decision to sell all 155 of his Five Guys franchises. Why? To avoid putting all his eggs in one basket. By selling his stake in Five Guys, he freed up capital to explore other ventures and reduce overexposure to a single brand. This move highlights his strategic approach to business—always thinking several steps ahead. While Five Guys was a significant part of his portfolio, the sale allowed him to invest in other opportunities, like expanding his presence with Papa John’s and Auntie Anne’s. It’s a classic example of Shaq’s ability to adapt and evolve in the business world.
“Shaq’s business decisions show that he’s not just a former athlete; he’s a savvy entrepreneur who knows how to make his money work for him.”
The Legacy of Shaq’s Partnership with Papa John’s
Shaq’s Departure from the Board of Directors
Shaquille O’Neal officially stepped down from Papa John’s board of directors in May 2024, citing other business commitments. Since joining in 2019, Shaq played a pivotal role in reshaping the company’s culture and public image during a challenging time. His departure, however, doesn’t mark the end of his connection with the brand. He continues to serve as a brand ambassador, ensuring his influence remains strong even without a board seat.
Continuing as a Brand Ambassador
Despite leaving the board, Shaq’s presence in Papa John’s marketing efforts remains undeniable. He is still the face of the company in many ways, promoting its products and values. His involvement has been instrumental in fostering a more inclusive company culture, which has been recognized as a “best employer for diversity” multiple years in a row. This ongoing partnership reflects his commitment to the brand’s long-term success.
The Long-Term Effects on Papa John’s
Shaq’s tenure with Papa John’s left a lasting imprint. From the introduction of the popular Shaq-a-Roni pizza to his efforts in improving the company’s public image, his impact has been both financial and cultural. The Shaq-a-Roni alone raised $3 million for community initiatives, showcasing how his name and influence directly benefited the company and its philanthropic goals. The legacy of his partnership is a stronger, more inclusive brand that continues to resonate with customers.
Shaq’s Philosophy on Business and Franchising
Why Shaq Chooses Certain Brands
Shaquille O’Neal’s approach to business is surprisingly straightforward: he only invests in brands he genuinely believes in. If he doesn’t use it, he won’t endorse it. This philosophy has guided him in selecting franchises that align with his personal values and lifestyle. For example, his decision to invest in Auntie Anne’s stems from his appreciation for its quality and customer appeal. Shaq also looks for brands with a strong reputation and a proven track record, ensuring he partners with reliable businesses.
The Importance of Diversification in His Portfolio
Shaq’s business empire is a testament to the power of diversification. He’s involved in everything from pizza chains to fitness centers, ensuring his income isn’t tied to one industry. Here’s a quick snapshot of his portfolio:
| Franchise | Number of Units Owned | Status |
|---|---|---|
| Papa John’s | 9 | Active |
| Auntie Anne’s | 17 | Active |
| Krispy Kreme | 1 | Active |
| Five Guys | 155 (sold in 2016) | Previously Owned |
| 24-Hour Fitness | 40 | Active |
This strategy not only spreads risk but also ensures Shaq remains relevant across different markets and customer bases. By diversifying, he’s built a business empire that’s both resilient and expansive.
Lessons from Shaq’s Business Journey
Shaq’s journey from NBA superstar to business mogul offers valuable lessons for aspiring entrepreneurs:
- Invest in what you know: Shaq’s rule of thumb is to back products and services he already uses or trusts.
- Build relationships: He emphasizes the importance of partnering with reliable and established brands.
- Stay authentic: Shaq’s larger-than-life personality shines through in his business ventures, making his investments feel genuine.
“Success in business isn’t just about making money; it’s about making smart choices that align with who you are.” This mantra has guided Shaq in every investment decision, helping him create a legacy that goes beyond basketball.
Shaq’s philosophy is simple but effective: stay true to yourself, diversify wisely, and always aim to uplift others through your success.
Conclusion
Shaquille O’Neal’s involvement with Papa John’s goes beyond just owning a few franchises. While he owns nine locations in Atlanta and has served on the company’s board of directors, his influence has been instrumental in reshaping the brand’s image. From introducing the Shaq-a-Roni pizza to using his larger-than-life personality to connect with customers, Shaq has left a lasting mark on the company. Though he’s stepping down from the board, his role as a brand ambassador ensures his connection with Papa John’s remains strong. It’s clear that Shaq’s business ventures, including his work with Papa John’s, reflect his knack for blending business with personal passion.
Frequently Asked Questions
Does Shaq own Papa John’s?
Shaquille O’Neal doesn’t own the entire Papa John’s company, but he does own nine franchise locations in Atlanta. He also served on the company’s board of directors and is a brand ambassador.
What is the Shaq-a-Roni pizza?
The Shaq-a-Roni pizza is a special collaboration between Shaq and Papa John’s. It’s an extra-large pizza loaded with cheese and pepperoni, with part of the proceeds going to charity.
What other franchises does Shaq own?
Shaq owns franchises like Auntie Anne’s Pretzels (17 locations), a Krispy Kreme in Atlanta, and has previously owned 155 Five Guys locations. He also co-founded Big Chicken, a fast-casual restaurant chain.
Why did Shaq leave the Papa John’s board of directors?
Shaq stepped down from the board in 2024 due to other business commitments, but he continues to be a brand ambassador for the company.
What is Big Chicken?
Big Chicken is a fast-casual restaurant chain co-founded by Shaq in 2018. It specializes in fried chicken sandwiches with bold flavors and currently has 18 locations in the U.S.
Why is franchising important to Shaq?
Shaq believes in franchising as a way to partner with trusted brands and diversify his investments. It allows him to create multiple income streams while leveraging his business skills.
